When I was brought on as the head designer for Natural Dog Company, the brand desperately needed a refresh.

My solution took a strong look at the company’s core attributes: playful, colorful, organic, and most importantly dog-centric! The color palette was added to and refined, and variations of the logo were made for broader use on signage, packaging, and merch. The typography was downsized to give the brand a stronger, more cohesive feel across all channels, and new iconography and illustrations were added to the brand.